Designed & Installed by Innchair Solutions
Introduction
Fireaway has become one of the UK’s fastest-growing pizza chains, known for its fresh ingredients, modern interiors, and fast-casual dining experience that appeals to families, students, and young professionals. With multiple branches expanding across the country, the brand consistently invests in interiors that feel vibrant, comfortable, and stylish—ensuring that the dining environment matches the quality of the food being served.
For their latest branch, Fireaway approached Innchair Solutions to create a seating environment that is both visually striking and highly durable. The goal was to create a fresh, energetic, and contemporary look using vertical channel-tufted booth seating paired with two-tone restaurant dining chairs, delivering a harmonious blend of comfort, branding, and functionality.
This case study explores our process—from initial assessment and client requirements to final production and installation—and reveals how Innchair Solutions developed a custom furniture package that enhances both aesthetic appeal and operational flow for Fireaway.
1. Analysis Phase: Understanding Fireaway Space & Identity
Every Fireaway store carries a vibrant urban character, usually involving bold colours, neon signage, and contemporary branding elements. To create furniture that aligns with their identity, we conducted a full analysis of the restaurant layout, brand direction, and usage patterns.
1.1 Understanding the Interior Concept
Fireaway interiors typically feature:
- Modern industrial design cues
- Bold accent colours like yellow, blue, or red
- Energetic branding across the walls
- Bright lighting and open-kitchen visibility
- A youthful, fast-casual dining environment
The furniture needed to support this energetic identity while remaining comfortable for dine-in customers.
1.2 Layout & Space Assessment
Our on-site inspection focused on:
- Wall lengths for booth placement
- Clear customer movement paths
- Table spacing for comfortable dining
- Maximising seating without overcrowding
- Balancing booth seating with loose chairs
Vertical channel-tufted booths were ideal because they:
- Add structured seating
- Use wall space efficiently
- Create clean, modern lines
- Offer excellent durability
Meanwhile, loose two-tone chairs would offer flexibility to reconfigure tables as required.
1.3 Operational Requirements
Fast-casual restaurants like Fireaway require furniture that is:
- Extremely durable
- Stain-resistant
- Easy to clean and sanitise
- Strong enough for high turnover
- Comfortable for short and medium dining periods
These operational needs guided our selection of vinyls, foam, internal framing, and base materials.
2. Client Requirements
After understanding the site and brand, we discussed Fireaway specific expectations for the project.
2.1 A Bold, Contemporary Aesthetic
The client wanted a furniture style that matched Fireaway vibrant identity. This meant:
- Sleek, vertical-lined booth seating
- Modern shapes
- Two-tone finishes
- A visually striking but functional colour palette
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2.2 Durability & Long-Term Performance
As Fireaway experiences high customer volume daily, the furniture needed:
- Strong internal frames
- High-density foam
- Reinforced stitching
- Easy-to-clean surfaces
- Scratch-resistant chair finishes
2.3 Smart Use of Space
The client wanted:
- Maximum seating capacity
- Clear layout flow
- A mix of fixed and moveable seating
- Comfortable spacing between diners
This led to a combination of booth runs along walls and individual chairs around tables.
2.4 Brand Alignment Through Colour
Fireaway branches often incorporate brand colours—typically involving combinations like:
- Black & yellow
- Blue & grey
- Red & charcoal
The two-tone chairs would play a role in reinforcing this colour identity without overpowering the interior.
3. What We Delivered
Innchair Solutions manufactured and installed a complete furniture package tailored to Fireaway concept. The two main elements delivered were:
- Vertical Channel-Tufted Booth Seating
- Two-Tone Restaurant Side Chairs
Each was crafted with precision to meet the brand’s aesthetic and operational requirements.
3.1 Vertical Channel-Tufted Booth Seating
These booths created the backbone of the seating layout.
• Clean Vertical Channel-Tufting
We implemented deep vertical channel lines to:
- Create a modern, structured aesthetic
- Emphasise height and symmetry
- Add visual elegance without distracting from the interior branding
The vertical channels also enhance comfort by providing natural ergonomic contouring.
• Premium Commercial-Grade Upholstery
We used upholstery that is:
- Stain-resistant
- Anti-microbial
- Easy to wipe clean
- Resistant to punctures and abrasion
- Colourfast for long-term use
This ensures the booths remain fresh and vibrant despite heavy usage.
• High-Density Foam for Comfort
Each booth was constructed with:
- Firm base foam for support
- Softer top-layer foam for comfort
- Reinforced edges to prevent sagging
This balance ensures comfortable seating for long-term commercial usage.
• Timber & Reinforced Frame Construction
The booth frames are:
- Built with kiln-dried hardwood
- Reinforced at stress points
- Designed to withstand constant traffic
This guarantees years of durability.
• Custom Lengths for a Seamless Fit
Each booth was made to measure, ensuring:
- Perfect alignment along wall lengths
- No gaps
- A clean, professional finish
The continuous booth lines also help optimise space and improve dining capacity.
3.2 Two-Tone Restaurant Side Chairs
These chairs added visual depth and provided flexible seating arrangements.
• Modern Two-Tone Colour Scheme
The two-tone combination was selected to:
- Match Fireaway brand palette
- Add playful contrast
- Keep the space energetic without overpowering it
The bold backrest paired with a neutral seat created a stylish visual rhythm across the dining area.
• Durable Construction
The chairs were built using:
- High-strength metal or wooden frames (depending on the preferred model)
- Protective coatings to prevent scratches
- Reinforced welds or joints for increased longevity
These chairs are engineered for high foot traffic.
• Ergonomic Comfort
The chair design includes:
- Curved back support
- Comfortable seat depth
- Balanced proportions
This ensures customers can dine comfortably without taking up excessive floor space.
• Easy Maintenance
The upholstery and finish were chosen specifically to:
- Resist stains
- Allow quick cleaning
- Withstand frequent usage
Perfect for a fast-paced restaurant environment.
4. Installation & Quality Control
Innchair Solutions managed the entire installation process, ensuring the project was completed on time with minimal disruption.
• Booth seating was securely fixed and levelled.
• Chairs were inspected, stabilised, and placed according to the planned layout.
• All upholstery, stitching, and foam comfort were checked onsite.
• Final walk-through with the client ensured satisfaction.
Our team ensured the interior looked cohesive, clean, and ready for customer service immediately.
5. Final Outcome & Impact
The transformation brought significant benefits to Fireaway dining environment.
5.1 Strong Brand Presence
The two-tone chairs and vertical channel booths complement Fireaway energetic identity, making the interior instantly recognisable and memorable.
5.2 Improved Seating Capacity
The booth layout allowed for more people to be seated comfortably without reducing walkways or crowding the interior.
5.3 Enhanced Customer Comfort
Guests now enjoy a comfortable dining experience supported by:
- Plush booth seating
- Ergonomic chair designs
- Sturdy furniture that feels premium
5.4 Better Space Organisation
The combination of fixed booths and loose chairs created:
- A more structured layout
- Easier table management for staff
- Reduced congestion in peak hours
5.5 Long-Term Durability
Because all materials were commercial-grade, the furniture is built to withstand years of constant use, reducing long-term maintenance costs.
Conclusion
The Fireaway project highlights Innchair Solutions’ ability to blend commercial durability with aesthetic harmony. By delivering vertical channel-tufted booth seating and two-tone restaurant chairs, we created an interior environment that supports Fireaway brand identity while offering exceptional comfort and practicality.
This project demonstrates our commitment to:
- Thoughtful design
- High-quality craftsmanship
- Efficient space planning
- Tailored hospitality solutions
Innchair Solutions continues to support UK restaurants with bespoke seating solutions that bring style, comfort, and reliability to every dining experience.
