Overview
Shrimp Shack Streatham is a vibrant, coastal-inspired seafood restaurant that marries laid-back charm with a modern dining experience. When the management decided to renovate their seating layout, they approached Innchair Solutions to deliver a custom furniture package that would reflect their brand identity—fresh, welcoming, and full of character. The brief included three distinct seating zones, each requiring bespoke banquette seating and dining chairs:
- A turquoise vertical-channel tufted banquette for an intimate area.
- A long turquoise-wall vertical banquette paired with patterned upholstered dining chairs.
- A teal vertical-channel tufted restaurant banquette complemented by black-framed patterned dining chairs.
In this case study, we explore our process—from analysis and client consultation to design, manufacturing, installation, and final impact—demonstrating how Innchair Solutions turned Shrimp Shack Streatham’s vision into a striking, functional reality.
1. Analysis
Before any design decisions were made, our team conducted a thorough site and brand analysis. This foundational phase helped us understand the spatial constraints, customer flow, lighting, and brand personality, all of which informed our design and manufacturing strategy.
1.1 Space & Layout Assessment
- Seating Zones: Shrimp Shack Streatham consists of several seating zones, including wall-adjacent dining areas, social clustered spots, and banquette-lined corners.
- Flow & Movement: Guest circulation was carefully observed—between tables, to service stations, and around the kitchen. It was essential that our furniture did not obstruct movement but provided comfortable, stable seating.
- Wall Surfaces: Long expanses of bare walls offered ideal opportunities for continuous banquette seating. Similarly, pillars or structural constraints influenced furniture placement.
- Ceiling & Lighting: Overhead lighting cast up-and-down beams, while ambient lighting created pockets of intimacy. Banquettes and dining chairs had to work within this light scheme to enhance texture and colour.
1.2 Brand Identity & Aesthetic Vision
Shrimp Shack’s brand identity leans into seaside fun but with a contemporary edge. Key qualities included:
- Fresh, coastal-inspired colours (turquoise, teal)
- Playful yet sophisticated design elements
- A relaxed but polished dining environment
- High guest turnover with a need for durable, service-friendly furniture
We recognised that vertical Chanel tufting would provide texture and elegance, while patterned upholstery could bring in elements of whimsy and character.
1.3 Durability & Operational Needs
Given Shrimp Shack’s busy service pattern, the furniture had to meet rigorous operational standards:
- Upholstery that resists food and drink stains
- Robust internal frames to cope with heavy use
- Modular banquette components for ease of maintenance and repair
- Ergonomically designed seating to support extended dining sessions
- Ease of installation and minimal disruption during the fit-out
1.4 Customer Experience & Comfort
We analysed:
- Average dining durations
- Typical table party sizes
- Key sightlines from different seating areas
- Desired sense of comfort whether for families, couples, or groups
These insights shaped the seat depths, back heights, and cushion firmness.
2. Client Requirements
From our discussions with the Shrimp Shack team, several clear priorities emerged. These shaped our design brief and guided the custom furniture solution.
2.1 Distinctive Banquette Seating for Different Zones
Shrimp Shack needed banquette seating that would:
- Visually differentiate the zones without creating disjointed aesthetics
- Offer comfortable back support for extended seating
- Use vibrant but brand-appropriate colours
- Maintain a clean and tailored finish
Specifically, the client wanted:
- Turquoise vertical-channel tufted banquette in a signature area
- Long-wall turquoise vertical banquette in a dining section
- Teal vertical-channel banquette in a more private restaurant corner
2.2 Coordinated Patterned Dining Chairs
To complement the banquettes, the client requested dining chairs that were:
- Upholstered with playful but tasteful patterns
- Built on strong frames (for daily use)
- Visually cohesive with the banquette tones
- Ergonomically supportive and comfortable
2.3 Durability & Maintenance
The client insisted on:
- Commercial-grade upholstery fabric
- High-density foam
- Frames that could withstand frequent cleaning
- Modular seating modules that can be removed or replaced if required
2.4 Seamless Integration
Everything needed to come together harmoniously:
- Banquettes and chairs should feel like part of a unified design language
- Different seating zones had to flow naturally into each other
- Installation needed to be efficient, with minimal disruption to restaurant operations
3. What We Did
With the analysis and brief in hand, Innchair Solutions moved into design, manufacturing, and installation, bringing the Shrimp Shack vision to life through the following solutions.
3.1 Turquoise Vertical-Channel Tufted Banquette
Design & Construction
We created bespoke modules that wrap precisely around the chosen seating area. The vertical channel tufting provided a refined texture that added both elegance and comfort. Each section was built with a hardwood frame, layered with high-density foam and wrapped in durable turquoise upholstery.
Ergonomics & Comfort
Seat depth and backrest height were optimised to ensure guests had ample support and comfort. The tufting offers structured support, preventing sagging over time.
Finishing
The turquoise fabric was selected for its wear resistance, rich colour saturation, and ease of maintenance. The upholstery was expertly sewn to highlight the channel detailing without visible puckering.
3.2 Long Wall Turquoise Vertical Banquette + Patterned Upholstered Dining Chairs
Banquette Design
For the wall banquette, we delivered long, straight modules with vertical-channel tufting. The continuity along the wall created a cohesive seating line, optimising space while ensuring guests could sit comfortably across the run.
Dining Chairs
We designed dining chairs upholstered in fabric featuring a coastal-inspired pattern—perhaps coral motifs or marine-themed graphics (depending on the final choice). The frames were built in powder-coated metal or hardwood (per the client’s brand aesthetic), offering strength and style.
Installation & Layout
Careful alignment ensured uniform spacing along the banquette, while tables were positioned to serve both the banquette and dining chairs efficiently. This combination allowed flexible seating configurations that accommodate both smaller groups and larger booths.
3.3 Teal Vertical-Channel Banquette + Black-Framed Patterned Dining Chairs
Banquette Solution
In the more private corner of the restaurant, we installed a teal vertical-channel tufted banquette. This richer tone provides a more intimate feel, pairing elegantly with the overall colour scheme while distinguishing this dining area.
Chair Choice
To accompany the teal banquette, we supplied dining chairs with black frames and patterned upholstery. The black framing adds sophistication and visual contrast, grounding the teal tone. The patterned fabric echoes the playful brand identity while remaining practical and service-friendly.
Structural & Aesthetic Integration
The modules were installed in a way that ensures seamless transitions between segments, tight joins, and a refined finish. The chairs were carefully placed to maintain symmetry, flow, and guest comfort.
3.4 Installation & Quality Assurance
Our experienced installation team orchestrated the fit-out with minimal disruption. Key steps included:
- Pre-install Measurement Verification: We reconfirmed all module dimensions and wall alignments.
- On-site Assembly: Banquette modules were installed first, anchored securely.
- Chair Placement: Dining chairs were arranged according to the guest flow plan.
- Final Touches: We checked tufting alignment, cushion firmness, spacing, and finishes.
- Client Walk-Through: We conducted a final walkthrough with the Shrimp Shack team to ensure every detail met expectations.
4. Conclusion
The Shrimp Shack Streatham project is a standout example of how Innchair Solutions marries functional seating design with a strong brand identity to elevate a hospitality space. Our delivery of:
- Turquoise vertical-channel tufted banquette
- Long-wall turquoise vertical banquette + patterned dining chairs
- Teal vertical-channel banquette + black-framed patterned chairs
— has transformed the restaurant into a visually cohesive, comfortable, and efficient dining environment.
Impact & Benefits:
- Enhanced Guest Comfort: The tufted banquettes offer structured support and a refined, plush feel.
- Increased Capacity: Wall and corner banquettes improve seating density without sacrificing comfort.
- Brand Alignment: The turquoise and teal palettes reinforce Shrimp Shack’s coastal-inspired identity.
- Operational Efficiency: Durable materials and modular construction reduce long-term maintenance and support daily cleaning.
- Flexible Seating: The combination of modular banquettes and dining chairs allows for flexible arrangements for varying party sizes.
Why This Partnership Worked:
- Deep Understanding of Brand Aesthetic: Our design aligned with Shrimp Shack’s fresh, modern, coastal-inspired identity.
- Technical Expertise: Our team handled the complex geometry of modular banquettes and tufted upholstery with precision.
- High-Quality Craftsmanship: We used commercial-grade materials and solid construction to deliver lasting, high-performance furniture.
- Collaborative Process: Close communication with the Shrimp Shack team ensured that the final outcome aligned perfectly with their vision.
Final Thoughts
The furniture transformation undertaken by Innchair Solutions at Shrimp Shack Streatham has reshaped not just the seating layout but also customer experience. The tailored banquettes and patterned chairs foster a relaxed yet elevated dining environment, reflecting the brand’s personality while enhancing comfort, capacity, and style.
This project is a testament to what can be achieved when brand identity, design expertise, and craftsmanship converge. Innchair Solutions is proud to have played a part in making Shrimp Shack Streatham a place where guests will want to linger, revisit, and recommend—furnished with beauty, built for purpose, and made to last.
