Introduction
Wing Kingz is a fast-growing sports-themed casual dining brand known for its energetic ambience, bold interiors, and American-style comfort food. Their restaurants combine the excitement of live sports screenings with the relaxed atmosphere of a family-friendly dining experience. When the team approached Innchair Solutions, they wanted to transform their interior seating layout into something that was equal parts functional, visually striking, and capable of handling a high-volume, fast-paced service environment.
Innchair Solutions was commissioned to design and manufacture bespoke restaurant booth seating, along with selected furniture components that would tie together the dynamic sports-bar theme. This required a careful balance of durability, comfort, and thematic design elements that resonated with the brand’s identity.
The following case study outlines our end-to-end delivery—from our initial analysis, to understanding the client’s needs, the work executed, and the final results.
1. Analysis
Our process began with a thorough assessment of the Wing Kingz site. As a sports-driven restaurant concept, the venue needed to accommodate large sitting groups, constant footfall, and the dynamic atmosphere of live match screenings.
1.1 Spatial Flow & Circulation
Key considerations during the analysis phase included:
- High guest turnover during peak match timings
- Large walking areas to accommodate staff movement during busy service
- Visibility of screens, ensuring no furniture blocked sightlines
- Flexible seating zones, suitable for couples, families, and groups
- Strategic placement of booths to guide flow naturally without creating bottlenecks
A detailed walk-through allowed us to identify where booths would offer the greatest advantage in terms of space optimisation and operational efficiency.
1.2 Brand Identity & Visual Language
Wing Kingz has a modern, vibrant interior style. Their signature aesthetic includes:
- Dramatic lighting
- Bold colours
- Neon and LED elements
- Sports-themed wall art
- A warm but energetic dining space
Our seating needed to complement:
- Their existing brand palette
- Screen placements
- Acoustic considerations
- Wall textures and lighting effects
Booth seating, particularly with bold finishes and clean-line silhouettes, fit perfectly with the brand’s strong visual identity.
1.3 Durability Requirements
Sports bars experience significantly higher wear and tear than typical restaurants because:
- Groups stay longer during matches
- Seating is used constantly throughout the day
- Frequent movement between seats
- Higher likelihood of spills
- Greater need for easy cleaning
We analysed materials based on:
- Tensile strength
- Stain resistance
- Ease of maintenance
- Foam density and longevity
- Frame reinforcement
- Fire-retardant standards (Crib5 compliance)
This helped us select materials perfectly suited for hospitality-grade usage.
1.4 Acoustic & Comfort Considerations
Booth seating is a natural sound absorber. Given the sports bar environment, this was beneficial.
We analysed:
- Back-height options
- Cushioned support
- Upholstery thickness
- Seating pitch and ergonomic angles
The final design had to strike the right balance between comfort and the dynamic energy that Wing Kingz embodies.
2. Client Requirements
After analysis, we conducted multiple discussions with the Wing Kingz management and design team to understand their core expectations.
2.1 Energetic Sports Bar Look
The seating needed to enhance the sports-bar theme with:
- Strong lines
- Bold colours
- Dynamic detailing
- A clean, modern profile
Booth seating offered the perfect opportunity to reflect the brand’s youthful and energetic identity.
2.2 High-Density Seating Capacity
The client wanted to:
- Maximise the number of guests they could serve
- Create seating clusters for large and small groups
- Ensure booths never interfered with staff movement
- Optimise corners and wall sections
Booth seating helps utilise wall lengths efficiently while keeping central walkways open.
2.3 Low Maintenance & Longevity
The furniture had to be:
- Easy to wipe down
- Stain-resistant
- Scratch-resistant
- Built with reinforced internal structures
- Long-lasting even under heavy daily usage
These performance expectations were central to the product specifications.
2.4 Comfort for Long Seating Hours
Sports fans often spend 90 minutes to over 2 hours at a stretch—especially during match screenings.
Therefore, comfort was a key requirement, which influenced:
- Foam density
- Backrest height
- Seat depth
- Upholstery material selection
2.5 Space-Specific Booth Sizes
Some areas required:
- Custom-length booths
- Rounded corners
- Compact booths in tight sections
- Full-length runs along walls
- Booths that supported table placements at ideal ergonomic distances
The client wanted no “off-the-shelf” solutions—everything had to be custom-built.
3. What We Did
Innchair Solutions executed a complete, tailored furniture solution for Wing Kingz, including the design, manufacturing, and installation of bespoke booth seating for their sports bar environment.
3.1 Custom Booth Seating Design
We designed booth seating that featured:
- Bold, structured silhouettes ideal for a modern sports-bar aesthetic
- Commercial-grade upholstery resistant to stains, spills, and heavy use
- Comfort-focused cushioning tailored for long viewing hours
- Reinforced wooden framing built for daily high-volume hospitality environments
Options were presented in different upholstery colours and stitching profiles. The client selected a look that matched the brand’s striking visual presence.
3.2 Upholstery Selection
We chose:
- Heavy-duty faux leather fabric
- Reinforced seams for durability
- UV and stain-resistant surface
- Crib5-rated fire-safe material
- A texture that offers grip and comfort
This upholstery ensures quick cleaning, a hygienic surface, and long-lasting neat appearance.
3.3 Ergonomic Engineering
Each booth seat was designed with:
- The ideal backrest angle for posture
- High-density foam for prolonged comfort
- Seat depth calibrated for dining and sports viewing
- Supportive cushioning without sagging over time
This gave guests the comfort needed for longer stays during game nights.
3.4 Structural Reinforcement
To meet the needs of high traffic:
- Frames were built using kiln-dried hardwood
- Internal bracing added strength
- Corner blocks reinforced stress points
- Anti-wobble engineering ensured structural stability
The booths feel solid and premium, even during peak rush hours.
3.5 Site-Fitted Measurements & Bespoke Shapes
We created booths to fit:
- Long wall stretches
- Semi-private seating corners
- Tight alcoves
- Central cluster zones
Each booth was measured, manufactured, and installed according to the exact specifications of its designated space.
3.6 Sports Bar Layout Integration
Because the venue heavily relies on screen visibility, we ensured:
- Booth backs didn’t obstruct any televisions
- Angles aligned with screen sightlines
- Taller booths were placed near walls
- Lower-profile booths used in central areas
- Layout preserved walkways and service paths
This allowed Wing Kingz to maintain their lively atmosphere without crowding or blocking views.
3.7 Installation & Final Setup
Our installation team completed:
- Precise alignment of booth sections
- Seamless connection between modules
- Levelling to match flooring angles
- Integration with existing dining tables
- Final inspection and customer walk-through
The result was a clean, cohesive seating layout ready to withstand daily hospitality service.
4. Conclusion
The Wing Kingz project highlights the ability of Innchair Solutions to deliver furniture that successfully merges brand identity, operational practicality, and modern design.
Our bespoke booth seating solution created:
✔ A cohesive sports-bar themed interior
Bold lines, structured silhouettes, and modern upholstery harmonised with the energetic brand identity.
✔ Enhanced guest comfort
Ergonomically engineered booths support long, enjoyable match-viewing experiences.
✔ Maximum seating efficiency
The booths increased capacity while maintaining open walkways and clear screen visibility.
✔ Durability tailored for high-traffic hospitality environments
Commercial-grade materials ensure the booths remain resilient, easy to clean, and visually appealing.
✔ A long-term asset to the restaurant
With robust construction and premium finishes, the seating serves as a reliable investment for years to come.
Wing Kingz can now proudly offer a dining environment that delivers:
- Comfort
- Visual appeal
- Functionality
- Longevity
All while elevating the overall guest experience during sports events and everyday dining.
This project reinforces Innchair Solutions as a trusted partner in delivering bespoke seating solutions for dynamic hospitality brands across the UK.
